Li Judy, Grigg Michele
The Quit Group. Wellington.
N Z Med J. 2007 Jun 15;120(1256):U2584.
To identify trends in the demographic and smoking characteristics of new callers to the New Zealand Quitline, a national free-phone smoking cessation service, between 2001 and 2005.
Demographic and smoking behaviour of Quitline callers were routinely collected by Quit Advisors over the phone. Characteristics of new callers were extracted from the client database, and compared across 5 years to determine changes over time.
Statistically significant differences were found in all variables (except for gender) across the 5-year period. The results show an increased proportion of callers are under 25 years old (67% increase), started smoking at 15 years old or older (10% increase), and/or have smoked for less than 10 years (86% increase). There is also an increased proportion of callers smoking roll-your-own cigarettes (13% increase). In terms of ethnicity, the proportion of Pacific people using the Quitline increased by 54%, while the proportion of Maori callers fluctuated at just above 20% of all new callers. The proportion of pregnant callers also increased over time (127% increase) although the overall percent remains small.
The results indicate notable changes in the characteristics of new Quitline callers between 2001 and 2005. Such information will be of benefit to the future design of Quitline marketing and adapting service provision to best meet the needs of callers.
确定2001年至2005年间拨打新西兰戒烟热线（一项全国性免费电话戒烟服务）的新来电者的人口统计学和吸烟特征趋势。
戒烟顾问通过电话常规收集戒烟热线来电者的人口统计学和吸烟行为信息。从客户数据库中提取新来电者的特征，并在5年时间内进行比较，以确定随时间的变化。
在5年期间，所有变量（性别除外）均存在统计学上的显著差异。结果显示，25岁以下来电者的比例有所增加（增加了67%），15岁及以上开始吸烟的来电者比例有所增加（增加了10%），和/或吸烟少于10年的来电者比例有所增加（增加了86%）。吸自卷烟的来电者比例也有所增加（增加了13%）。在种族方面，使用戒烟热线的太平洋岛民比例增加了54%，而毛利来电者的比例在所有新来电者中略高于20%，且有波动。怀孕来电者的比例也随时间增加（增加了127%），尽管总体百分比仍然很小。
结果表明2001年至2005年间戒烟热线新来电者的特征发生了显著变化。此类信息将有助于未来戒烟热线营销的设计以及调整服务提供方式，以最好地满足来电者的需求。
