Consumerism and controversy: a conversation with Regina Herzlinger by Robert S Galvin.

Regina Herzlinger catalyzed a national dialogue with the publication of her book Market-Driven Health Care in 1997. Her core argument is that health care should resemble other retail markets, where unleashing consumer choice results in competition and innovations that improve value. In an often pitched debate, critics contend that health care is far too complicated for this model to work. Here Bob Galvin engages Herzlinger on these and other topics. Articulate, passionate, and sometimes controversial, Herzlinger is the Nancy R. McPherson Professor of Business Administration at Harvard Business School, where she was the first woman in the school's history to be tenured.