Stevenson Richard J, Copeland Jan, Gates Peter
Department of Psychology, Macquarie University, Sydney, New South Wales, Australia.
Psychol Addict Behav. 2007 Dec;21(4):564-9. doi: 10.1037/0893-164X.21.4.564.
Ready-to-drinks (RTDs) are composed of an alcoholic component and a soft-drink base and are primarily consumed by a youth market. The authors explored whether liking and experience with an RTD soft-drink base predicts liking for the RTD. Participants (N=350) from ages 12 to 30 years sampled 3 RTDs and their respective soft-drink and alcoholic components. For milk- and fruit-based RTDs, liking for and familiarity with their soft-drink base was the best predictor of liking for and familiarity with the RTD itself. For the Coke-based RTD, familiarity with and liking for bourbon best predicted familiarity with and liking for the RTD. All of these effects were consistent across blind and nonblind testing. The authors' results suggest that where there is perceptual similarity between the RTD and its soft-drink base, these beverages may provide an easy transition into alcohol consumption for novice drinkers.
即饮型酒精饮料（RTDs）由酒精成分和软饮料基底组成，主要面向年轻市场消费。作者探讨了对RTD软饮料基底的喜爱程度和体验是否能预测对RTD的喜爱。12至30岁的参与者（N = 350）品尝了3种RTD及其各自的软饮料和酒精成分。对于以牛奶和水果为基底的RTD，对其软饮料基底的喜爱程度和熟悉程度是预测对RTD本身的喜爱程度和熟悉程度的最佳指标。对于以可乐为基底的RTD，对波旁威士忌的熟悉程度和喜爱程度最能预测对RTD的熟悉程度和喜爱程度。所有这些效应在盲测和非盲测中都是一致的。作者的研究结果表明，当RTD与其软饮料基底之间存在感知相似性时，这些饮料可能为初饮者提供一种轻松过渡到酒精消费的方式。
