Parascandola Mark, Hurd Ami L, Augustson Erik
Tobacco Control Research Branch, National Cancer Institute, 6130 Executive Blvd, Room 4039, Bethesda, MD 20892-7337, USA.
Am J Health Behav. 2008 Jul-Aug;32(4):431-7. doi: 10.5555/ajhb.2008.32.4.431.
To assess US consumers' awareness of potential reduced-exposure tobacco products (PREPs) and correlates of interest in these products.
A representative sample of 9,736 US consumers who had responded to a previous marketing survey were queried in 2005.
Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends.
These results suggest that interest in PREPs may reflect a range of consumer preferences beyond expectations of health benefit.
评估美国消费者对潜在低暴露烟草产品（PREPs）的认知以及对这些产品感兴趣的相关因素。
2005年对9736名曾回应过之前一项市场调查的美国消费者代表样本进行了询问。
在当前吸烟者中，对PREPs的兴趣较高（77.3%），且与对个人健康的关注、对技术的积极态度以及尝试新产品和潮流的意愿有关。
这些结果表明，对PREPs的兴趣可能反映了一系列超出健康益处预期的消费者偏好。
