Esthetic treatment modalities in men: psychologic aspects of male cosmetic patients.

Male cosmetic patients represent a growing population of individuals who can substantially benefit from well-chosen esthetic interventions. Understanding some of the unique aspects of the male psyche can result in more effective recruitment of male cosmetic patients and aid the clinician in helping these patients to choose appropriate interventions. Specific recommendations for the physician, staff, and office environment are provided. Illustrations of emotional and functional benefits are provided that can be shared with patients to enhance expectations and satisfaction with outcomes.