Pribble James M, Trowbridge Matthew J, Kamat Sonia V, Fowler Erika Franklin, Goldstein Kenneth M, Hargarten Stephen W
Department of Emergency Medicine, Robert Wood Johnson Scholars in Health Policy Research, University of Michigan, Ann Arbor, MI 48109-0437, USA.
Am J Prev Med. 2008 May;34(5):420-3. doi: 10.1016/j.amepre.2008.02.004.
Local television news is America's primary source of information and may be an opportunity to shape public opinion surrounding issues such as injury prevention.
This study sought to systematically evaluate unintentional-injury coverage on local television news and to identify frequently interviewed public-service professionals and factors associated with discussion of risk factors and prevention.
Late news broadcasts from 122 local television stations within the U.S. during October 2002 were analyzed. The main outcomes variables were counts of case-injury stories: motor-vehicle crashes, fires, falls, drowning, poisonings, and sports-recreational injuries; identification of interviewed public service professionals; and discussion of risk factors and prevention. Bivariate and mulitvariate analysis was performed to identify predictors of discussion of prevention measures, risk factors, or both. Data were analyzed in Fall 2006.
From 2795 broadcasts, 1748 case-injury stories were identified. Fires and motor-vehicle crashes constituted 84% of the case-injury stories. There were 245 case-injury stories containing an interview with a public service professional. Police officers and firefighters accounted for 82% of these interviews. Interviews with police officers and firefighters were independently associated with discussion of risk factors and prevention measures for motor-vehicle crashes (OR=2.49, CI=1.7-3.6) and fires (OR=2.77, CI=1.2-5.9), respectively.
Motor-vehicle crashes and fires were the most commonly reported injury topics. Police officers and firefighters were most commonly interviewed and, if interviewed, increased the likelihood that risk factors, prevention measures, or both were discussed. Optimizing the messages delivered by public service professionals through public service professional-level and media-level interventions may be an opportunity for disseminating injury-prevention information to the public and to policymakers, and methods to increase the likelihood of media interviews with public service professionals should be explored.
地方电视台新闻是美国的主要信息来源，可能是塑造公众对诸如伤害预防等问题看法的一个契机。
本研究旨在系统评估地方电视台新闻中对意外伤害的报道情况，并确定经常接受采访的公共服务专业人员以及与危险因素和预防措施讨论相关的因素。
对2002年10月美国122家地方电视台的晚间新闻报道进行了分析。主要结局变量包括意外伤害事件报道数量：机动车碰撞、火灾、跌倒、溺水、中毒以及体育娱乐伤害；接受采访的公共服务专业人员的身份；以及危险因素和预防措施的讨论情况。进行了双变量和多变量分析以确定预防措施、危险因素或两者讨论的预测因素。数据于2006年秋季进行分析。
在2795次报道中，确定了1748篇意外伤害事件报道。火灾和机动车碰撞占意外伤害事件报道的84%。有245篇意外伤害事件报道包含对公共服务专业人员的采访。警察和消防员占这些采访的82%。对警察和消防员的采访分别与机动车碰撞（比值比=2.49，置信区间=1.7 - 3.6）和火灾（比值比=2.77，置信区间=1.2 - 5.9）的危险因素和预防措施讨论独立相关。
机动车碰撞和火灾是最常报道的伤害主题。警察和消防员是最常接受采访的对象，并且如果接受采访，会增加讨论危险因素、预防措施或两者的可能性。通过公共服务专业层面和媒体层面的干预来优化公共服务专业人员传递的信息，可能是向公众和政策制定者传播伤害预防信息的一个契机，并且应该探索增加媒体对公共服务专业人员采访可能性的方法。
Zotero 插件