Jaffery Jonathan B, Jacobson Lynn M, Goldstein Kenneth M, Pribble James M
University of Wisconsin Medical School, Madison, WI, USA.
Am J Kidney Dis. 2006 Dec;48(6):983-5. doi: 10.1053/j.ajkd.2006.08.026.
Local television is the primary news source for the majority of Americans. This study aims to describe how local news reports on kidney disease.
Using our searchable database of health-related late local news segments from 2002, we identified stories with the key words kidney, hypertension, blood pressure, or diabetes. This database is a representative sample of the late local news on 122 stations in the 50 largest US media markets, comprising 60% of the population. The content of each identified story was reviewed to determine whether it mentioned: (1) chronic kidney disease (CKD), (2) screening for kidney disease, or (3) kidney disease as a potential complication (for blood pressure- or diabetes-related stories).
Only 2 of 1,799 database news stories (0.11%) included "kidney" as a summary key word; neither referred to CKD, screening, or complications of other diseases. Of 19 stories about hypertension or blood pressure (1.06% of all stories) and the 14 stories about diabetes (0.78% of all stories), none mentioned these criteria.
Despite efforts to increase public awareness of and screening for CKD, local television news (the most important news source for a majority of Americans) did little to help achieve these goals. Further work will be needed to confirm whether this paucity of coverage varies over time and determine why so little attention is given to CKD. Educating physicians and public relations personnel who advocate for kidney disease about journalists' needs may be an important step to help advance public awareness of CKD.
地方电视台是大多数美国人获取新闻的主要来源。本研究旨在描述地方新闻如何报道肾脏疾病。
利用我们可搜索的2002年以来与健康相关的地方晚间新闻片段数据库，我们识别出包含关键词“肾脏”“高血压”“血压”或“糖尿病”的报道。该数据库是美国50个最大媒体市场中122个电视台地方晚间新闻的代表性样本，覆盖60%的人口。对每篇识别出的报道内容进行审查，以确定其是否提及：（1）慢性肾脏病（CKD），（2）肾脏疾病筛查，或（3）肾脏疾病作为潜在并发症（针对与血压或糖尿病相关的报道）。
在1799篇数据库新闻报道中，只有2篇（0.11%）将“肾脏”作为总结关键词；均未提及CKD、筛查或其他疾病的并发症。在19篇关于高血压或血压的报道（占所有报道的1.06%）以及14篇关于糖尿病的报道（占所有报道的0.78%）中，均未提及这些标准。
尽管努力提高公众对CKD的认识并开展CKD筛查，但地方电视台新闻（大多数美国人最重要的新闻来源）在实现这些目标方面作用甚微。需要进一步研究以确认这种报道不足是否随时间变化，并确定为何对CKD关注如此之少。对倡导肾脏疾病的医生和公关人员进行新闻记者需求方面的教育，可能是提高公众对CKD认识的重要一步。
