Why do I always have the best ideas? The role of idea quality in unconscious plagiarism.

Groups of individuals often work together to generate solutions to a problem. Subsequently, one member of the group can plagiarise another either by recalling that person's idea as their own (recall-own plagiarism), or by generating a novel solution that duplicates a previous idea (generate-new plagiarism). The current study examines the extent to which these forms of plagiarism are influenced by the quality of the ideas. Groups of participants initially generated ideas, prior to an elaboration phase in which idea quality was manipulated in two ways: participants received feedback on the quality of the ideas as rated by independent judges, and they generated improvements to a subset of the ideas. Unconscious plagiarism was measured in recall-own and generate-new tasks. For recall, idea improvement led to increased plagiarism, while for the generate-new task, the independent ratings influenced plagiarism. These data indicate that different source-judgement processes underlie the two forms of plagiarism, neither of which can be reduced simply to memory strength.