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上线:网络调查的经验

Going online: experiences with a web survey.

作者信息

Kalucy Elizabeth, Hordacre Ann-Louise, Patterson Simon

机构信息

Primary Health Care Research and Information Service, Flinders University, Adelaide, SA, Australia.

出版信息

Aust Health Rev. 2008 May;32(2):366-70. doi: 10.1071/ah080366.

DOI:10.1071/ah080366
PMID:18447828
Abstract

This case study details the process and lessons learnt from converting a compulsory comprehensive organisational survey from email to online format. The conversion was undertaken to improve data quality and reduce respondent burden. Key considerations in developing the online survey were ease of use, security and access. The new intuitive system allowed simultaneous access for multiple users, and incorporated dynamic indicators of progress and validation of numeric data. Reactions to the survey were mainly positive -- about 75% of user feedback was positive or neutral, they reported the survey was "user friendly" and preferred the online format. Negative comments focused predominantly on the feature of expanding and collapsing questions which these respondents found difficult to manage. Administration of the survey was streamlined, with considerable reduction in time spent in checking and correcting responses for both respondents and data collectors. Although substantial improvements were recognised and appreciated by many users, it is important to acknowledge that users adapt to new technology at different speeds, and adequate support needs to be implemented for all users.

摘要

本案例研究详细介绍了将强制性综合组织调查从电子邮件形式转换为在线形式的过程及经验教训。进行此次转换是为了提高数据质量并减轻受访者负担。开发在线调查时的关键考虑因素包括易用性、安全性和访问权限。新的直观系统允许多个用户同时访问,并纳入了进度动态指标和数字数据验证功能。对该调查的反应主要是积极的——约75%的用户反馈是积极或中性的,他们表示该调查“用户友好”,更喜欢在线形式。负面评论主要集中在问题展开和收起功能上,这些受访者认为该功能难以操作。调查管理得到了简化,受访者和数据收集者在检查和纠正回复上所花费的时间大幅减少。尽管许多用户认识到并赞赏了显著的改进,但必须承认用户适应新技术的速度不同,需要为所有用户提供充分的支持。

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