The objectives of this research were to assess the utility of multiple services, rather than first service only, and an expanded service sire term for prediction of bull conception rate (CR) by artificial insemination in the United States. The intent with the expanded service sire term was to determine whether accuracy could be improved by estimating factors affecting the bull's CR explicitly in the model and then formulating the bull's prediction as the sum of his own service sire solution along with the solutions for the other factors. Factors considered for the expanded service sire term included age of the bull at the time of mating, stud, inbreeding of the service sire, inbreeding of the mating (potential embryo), and an additive genetic effect. Both simulated and field data were used to study the objectives. In simulation, predictions were compared with true values, whereas with real data, predictions were compared with the bulls' average CR in set-aside data. Field data, using lactations 1 to 5, included 3,312,998 breedings of 737,626 Holstein cows in 1,419 herds distributed over 43 states and across 12 yr (1995 to 2006). The use of both multiple services and an expanded service sire term improved the accuracy of predictions. Multiple services contributed a 7 to 9% increase in accuracy, whereas the expanded service sire term improved accuracy by an estimated 12%. The amount of improvement in accuracy depends on the number of services available, but even for bulls with at least 500 matings, the combination of multiple services and an expanded service sire term can be expected to result in an overall increase in accuracy of at least 20%. Mean differences between predictions and bulls' average CR in set-aside data indicated that this improvement in accuracy can be brought about without introducing bias into the evaluations. Heritability estimates for artificial-insemination bull CR were essentially zero. Thus, use of an additive genetic effect for the service sire will not be of assistance in predicting bull fertility. All 4 of the other factors used in the expanded service sire term contributed to improved accuracy, although age of the bull at the time of mating was, by far, the major factor (correlation of 55.2% with future-year CR when included, 44.0% when not included). Allowing the stud effect to vary by year and using only the stud's most recent year solution in prediction were shown to be superior to using stud alone.