Visser L, Botha M
Institute of Communication Research, Human Sciences Research Council, Pretoria, South Africa.
Med Law. 1991;10(1):95-105.
This study explores television viewers' perceptions of the portrayal of alcohol use in prime-time television programmes, and viewers' attitude toward alcohol use in real life. The actual incidence of the portrayal of alcohol use on television during the same period of the survey was also taken into consideration. These perceptions and attitudes were scrutinized for factors of risk in terms of the development of alcohol-related problems in South Africa with a view to assisting preventive agents in devising rational and timeous preventive programmes.
本研究探讨电视观众对黄金时段电视节目中酒精使用描绘的看法，以及观众对现实生活中酒精使用的态度。同时还考虑了在调查同期电视上酒精使用描绘的实际发生率。从南非与酒精相关问题的发展角度，对这些看法和态度进行了风险因素审查，以期协助预防机构制定合理且及时的预防方案。
