Prue Christine E, Flores Alina L, Panissidi Paula, Lira Andrea
Centers for Disease Control and Prevention, National Center on Birth Defects and Developmental Disabilities, Prevention Research Branch, Prevention Research Team, Atlanta, Georgia 30333, USA.
J Womens Health (Larchmt). 2008 Oct;17(8):1257-69. doi: 10.1089/jwh.2008.0980.
Each year, approximately 3000 pregnancies in the United States are affected by neural tube defects (NTDs), serious birth defects of the brain and spine. Daily periconceptional consumption of folic acid can reduce the incidence of NTDs by 50%-70%. This study was designed to understand Latina mothers' folic acid awareness, knowledge, and behaviors and to capture their reactions to advertising concepts and draft educational materials. The goal of the materials was to increase folic acid consumption through the use of a daily multivitamin. This study presents three phases of research that led to the development of Spanish language print advertisements, posters, a brochure, and radio ads that promote folic acid consumption in a manner that addresses the needs of Latina mothers.
在美国，每年约有3000例妊娠受到神经管缺陷（NTDs）的影响，这是一种严重的大脑和脊柱先天性缺陷。孕前每天摄入叶酸可将神经管缺陷的发生率降低50%-70%。本研究旨在了解拉丁裔母亲对叶酸的认知、知识和行为，并了解她们对广告概念和教育材料初稿的反应。这些材料的目标是通过每日服用多种维生素来增加叶酸的摄入量。本研究展示了三个研究阶段，这些阶段促成了西班牙语平面广告、海报、宣传册和广播广告的开发，这些广告以满足拉丁裔母亲需求的方式推广叶酸的摄入。
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