Tran Hoang, Kleiner Brian H
California State University, Fullerton, USA.
J Health Care Finance. 2005 Fall;32(1):8-15.
Along with the boom in information technology and vast development in genomic and proteomic discoveries, the pharmaceutical and biotech industries have been provided the means and tools to create a new page in medicinal history. They are now able to alter the classic ways to cure complex diseases thanks to the completion of the human genome project. To be able to compete in this industry, pharmaceutical management has to be effective not only internally but also externally in socially acceptable conduct. The first department that requires focus is marketing and sales. As the main driving force to increase revenues and profits, marketing and sales employees should be highly motivated by compensation. Also, customer relationships should be maintained for long-term gain. As important as marketing, research and development requires the financial support as well as the critical decision making to further expand the product pipeline. Similarly, finance and technologies should be adequately monitored and invested to provide support as well as prepare for future expansion. On top of that, manufacturing processes and operations are operated per quality systems and FDA guidelines to ensure high quality. Human Resources, on the other hand, should carry the managing and motivation from upper management through systematic recruitment, adequate training, and fair compensation. Moreover, effective management in a pharmaceutical would also require the social welfare and charity to help patients who cannot afford the treatment as well as improving the organization's image. Last but not least, the management should also prepare for the globalization of the industry. Inevitably, large pharmaceutical companies are merging with each other or acquiring smaller companies to enhance the competitive advantages as well as expand their product mix. For effectiveness in a pharmaceutical industry, management should focus more than just the daily routine tasks and short-term goals. Rather, they need vision as well as commitment regarding the unique requirements of the industry.
随着信息技术的蓬勃发展以及基因组学和蛋白质组学发现的巨大进步，制药和生物技术行业已获得手段和工具，得以在医学史上开创崭新篇章。由于人类基因组计划的完成，它们如今能够改变治疗复杂疾病的传统方式。为了能在这个行业中竞争，制药管理不仅在内部要有效，在外部也要在社会可接受的行为方面做到有效。首先需要关注的部门是市场营销和销售。作为增加收入和利润的主要驱动力，市场营销和销售员工应通过薪酬获得高度激励。此外，应维护客户关系以实现长期收益。与市场营销同样重要的是，研发需要资金支持以及关键决策，以进一步扩充产品线。同样，财务和技术也应得到充分监督和投资，以提供支持并为未来扩张做好准备。除此之外，制造流程和运营要按照质量体系及美国食品药品监督管理局（FDA）的指导方针进行操作，以确保高质量。另一方面，人力资源应通过系统招聘、充分培训和公平薪酬来贯彻高层管理的管理和激励措施。此外，制药公司的有效管理还需要社会福利和慈善事业来帮助那些无力承担治疗费用的患者，同时提升组织形象。最后但同样重要的是，管理层还应做好行业全球化的准备。不可避免地，大型制药公司正在相互合并或收购小型公司，以增强竞争优势并扩大产品组合。为了在制药行业实现有效管理，管理层不应仅仅关注日常常规任务和短期目标。相反，他们需要具备远见以及对该行业独特要求的承诺。
