Saxton Mike
Medical Education Group, Pfizer, New York, NY 10017, USA.
J Contin Educ Health Prof. 2009 Winter;29(1):71-5. doi: 10.1002/chp.20010.
Based on a model of industry support that aligns with the emerging performance-improvement approach to continuing medical education (CME), a call to action is made for the transformation of commercial support. Today, commercial support, like the CME profession, is linked largely to educational activities of far less value to patients than the model now emerging to address professional practice gaps. The new model could help ameliorate lingering concerns about the presence of commercial support, but it also will require fundamental changes in perspective and procedures by both industry and CME providers.
基于一种与新兴的继续医学教育（CME）绩效改进方法相一致的行业支持模式，呼吁对商业支持进行变革。如今，商业支持与CME行业一样，在很大程度上与对患者价值远低于当前为解决专业实践差距而出现的模式的教育活动相关联。新模型有助于缓解对商业支持存在的长期担忧，但这也需要行业和CME提供者在观念和程序上进行根本性变革。
