食品广告的医学化。1990 - 2008年杂志食品广告中的营养与健康宣称

Medicalisation of food advertising. Nutrition and health claims in magazine food advertisements 1990-2008.

作者信息

Zwier Sandra

机构信息

The Amsterdam School of Communications Research ASCoR, University of Amsterdam, Kloveniersburgwal 48, 1012 CX Amsterdam, The Netherlands.

出版信息

Appetite. 2009 Aug;53(1):109-13. doi: 10.1016/j.appet.2009.05.017. Epub 2009 Jun 12.

DOI:10.1016/j.appet.2009.05.017

PMID:19500624

Abstract

Food advertising increasingly portrays food as a type of medicine. A content analysis of magazine food advertisements in 1990 through 2008 shows that this was manifested with time more in the (a) nutrition claims and (b) health claims made in food advertisements, as well as the (c) food groups and (d) media genres to which nutrition and health claims in food advertising pertained. This so-called "medicalisation" of food advertising may promote images of the body and mind as malfunctioning unless remedied by the use of--advertised--products.

摘要

食品广告越来越多地将食品描绘成一种药品。一项对1990年至2008年杂志食品广告的内容分析表明，这种现象随着时间的推移在以下方面表现得越来越明显：(a)食品广告中提出的营养声明和(b)健康声明，以及(c)食品广告中营养和健康声明所涉及的(d)食品类别和媒体类型。食品广告的这种所谓“医学化”可能会宣扬身心机能失调的形象，除非通过使用——广告宣传的——产品来加以纠正。