Blohm M, Herlitz J, Schröder U, Hartford M, Karlson B W, Risenfors M, Larsson E, Luepker R, Wennerblom B, Holmberg S
Department of Medicine I, Sahlgrenska Hospital, Göteborg, Sweden.
Heart Lung. 1991 Nov;20(6):661-6.
A media campaign conducted to reduce delay time and to increase the use of ambulance transport in acute myocardial infarction was performed in an urban area with about half a million inhabitants during 1 year. The main message was that chest pain lasting more than 15 minutes might indicate acute myocardial infarction; dial 90,000 immediately for ambulance transport to the hospital. The target population was the general public. After 6 and 12 months 400 and 610 randomly chosen persons, respectively, were contacted by telephone to evaluate the reaction of the general public to the campaign. Of these, 60% and 71%, respectively, had heard of the campaign, and all parts of the message were spontaneously remembered by 15% and 19%, respectively. The reaction to the campaign was generally positive. Among all patients admitted to the coronary care unit of one of the two city hospitals, 65% were aware of the campaign and 31% of them were of the opinion that they came to the hospital faster because of the campaign. In conclusion, a media campaign aimed at reducing patient delay time in acute myocardial infarction was shown to reach a majority of people in the community and patients with ischemic heart disease. The reaction was positive and about one fifth of interviewed people spontaneously remembered the total message.
在一个约有50万居民的市区，开展了为期1年的媒体宣传活动，以减少急性心肌梗死患者的延误时间并增加救护车转运的使用率。主要信息是持续超过15分钟的胸痛可能预示急性心肌梗死；立即拨打90,000呼叫救护车送往医院。目标人群是普通公众。在6个月和12个月后，分别随机联系了400人和610人，通过电话评估公众对该宣传活动的反应。其中，分别有60%和71%听说过该活动，且信息的各个部分分别被15%和19%的人自发记住。对该活动的反应总体上是积极的。在两家城市医院之一的冠心病监护病房收治的所有患者中，65%知晓该活动，其中31%认为因为该活动他们更快地来到了医院。总之，一项旨在减少急性心肌梗死患者延误时间的媒体宣传活动表明，该活动覆盖了社区中的大多数人和缺血性心脏病患者。反应是积极的，约五分之一的受访者自发记住了全部信息。
