Negative priming of unattended part primes: implications for models of holistic and analytic processing in object recognition.

The "hybrid" model of object recognition (Hummel, 2001) proposes that unattended objects are processed holistically, while attended objects are processed both holistically and analytically. Supporting evidence for this claim was reported by Thoma, Hummel, and Davidoff (2004) who showed that, unlike whole object primes, unattended split object parts (presumed to require analytic processing) do not elicit repetition priming. Here we tested the generality of this finding by contrasting priming for whole and part prime stimuli as a function of prime informativeness and by modifying the design so that both unattended whole and part prime displays contained a single perceptual object. Unlike Thoma et al. (2004) the results showed negative (rather than an absence of) priming for unattended half object primes. These findings place new constraints on theoretical models of the role of attention in object recognition.