Babaskin D V
Vopr Kurortol Fizioter Lech Fiz Kult. 2009 May-Jun(3):50-3.
Analysis of marketing macroenvironment is an important stage in the formulation of the strategy for the development and operation of a therapeutic and preventive healthcare facility making possible rapid adjustment to sharply changing marketing conditions. The possibility of using expert evaluation for the analysis of the marketing macroenvironment of a sanatorium and spa facility and a concrete medical care service provided (peloidotherapy) is illustrated. The study covers five aspects of marketing macroenvironment, viz. socio-demographic, technological, economic, political and ecological.
分析营销宏观环境是制定治疗与预防保健机构发展和运营战略的重要阶段，它能使机构迅速适应急剧变化的营销环境。文中举例说明了利用专家评估来分析疗养院及水疗设施以及所提供的具体医疗服务（泥疗）的营销宏观环境的可能性。该研究涵盖营销宏观环境的五个方面，即社会人口、技术、经济、政治和生态方面。
