Laroche Michel, Pons Frank, Richard Marie-Odile
Department of Marketing, John Molson School of Business, Concordia University, Montréal, Québec, Canada.
J Soc Psychol. 2009 Aug;149(4):513-39. doi: 10.3200/SOCP.149.4.513-540.
The authors focused on the role of language use in measuring ethnic identity. They demonstrated the construct validity of a 3-dimensional measure and examined potential biases introduced by alternative methods such as constant sum scale. Their findings support the distinction between the 3 subdimensions of language use (English use in family, in media consumption, and while shopping). The authors found evidence of discriminant validity. By using 3 approaches to construct validity, they found that the support for discriminant validity strengthens the discriminant and convergent properties of the instrument. Findings concerning method effects were less obvious. If the traditional multitrait-multimethod approach indicates no method effects, more stringent approaches (e.g., analysis of variance and correlated uniqueness approach) indicate the presence of limited method effects. The authors provide implications regarding measurement of ethnic identity.
作者们关注语言使用在测量种族身份认同中的作用。他们证明了一种三维测量方法的结构效度,并研究了诸如固定总和量表等替代方法所引入的潜在偏差。他们的研究结果支持了语言使用的三个子维度(在家庭中使用英语、在媒体消费中使用英语以及在购物时使用英语)之间的区别。作者们发现了区分效度的证据。通过使用三种构建效度的方法,他们发现对区分效度的支持增强了该工具的区分性和收敛性。关于方法效应的研究结果不太明显。如果传统的多特质-多方法方法表明没有方法效应,那么更严格的方法(例如方差分析和相关独特性方法)则表明存在有限的方法效应。作者们提供了关于种族身份认同测量的启示。