Parlato M B
Nutrition Communications Project, Academy for Educational Development, Washington, DC 20037.
Int J Gynaecol Obstet. 1990;31 Suppl 1:105-10; discussion 111-3.
Breastfeeding promotion is currently hampered by four major problems: the decline in funding for campaigns; failure to use mass media; lack of program evaluation; and vague messages. Thorough social marketing research could determine why women are turning away from breastfeeding and what messages could be used to make breastfeeding a more attractive feeding option. Similar efforts should be made to include breastfeeding messages in other programs, such as family planning, growth monitoring, and oral rehydration therapy.
目前，母乳喂养推广工作受到四个主要问题的阻碍：宣传活动资金减少；未利用大众媒体；缺乏项目评估；以及信息模糊。全面的社会营销研究可以确定女性拒绝母乳喂养的原因，以及哪些信息可以用来使母乳喂养成为更具吸引力的喂养方式。在其他项目中，如计划生育、生长监测和口服补液疗法中，也应做出类似努力，纳入母乳喂养相关信息。
