推广你的马匹医疗业务。

Marketing your equine practice.

作者信息

Magnus Robert P

机构信息

Wisconsin Equine Clinic and Hospital, 39151 Delafield Road, Oconomowoc, WI 53066, USA.

出版信息

Vet Clin North Am Equine Pract. 2009 Dec;25(3):463-73. doi: 10.1016/j.cveq.2009.07.008.

DOI:10.1016/j.cveq.2009.07.008

PMID:19945641

Abstract

The take-home message in marketing your equine practice is simple: understand your position in the target market and the buying behavior of your current and prospective customers. Time well spent on analysis and evaluation of options can maximize customer value in the services and products you offer. This allows you to capture profit and to attain your personal and professional goals as an equine practitioner.

摘要

在营销你的马匹医疗业务时，关键信息很简单：了解你在目标市场中的定位以及现有和潜在客户的购买行为。花时间好好分析和评估各种选择，可以让你提供的服务和产品实现客户价值最大化。这能使你获取利润，并实现作为马匹从业者的个人和职业目标。