Emmett Dennis, Chandra Ashish
Graduate School of Management, Marshall University, South Charleston, West Virginia, USA.
J Hosp Mark Public Relations. 2010 Jan-Jun;20(1):26-33. doi: 10.1080/15390940903450958.
Physician offices often lack the sense of incorporating appropriate strategies to make their facilities as marketer of their services. The patient experience at a physician's office not only incorporates the care they receive from the physician but also the other non-healthcare related aspects, such as the behavior of non-health professionals as well as the appearance of the facility itself. This paper is based on a primary research conducted to assess what patients assess from a physician office visit.
