Ayanniyi Abdulkabir Ayansiji, Bob-Egbe Sola, Olatunji Fatai Olasunkanmi, Omolase Charles Oluwole, Omolade Ericson Oluseyi, Ojehomon Faith Osemiyeme, Edward Michael Kehinde
Department of Ophthalmology, University of Ilorin Teaching Hospital, Ilorin, Nigeria.
Ann Afr Med. 2009 Oct-Dec;8(4):225-8. doi: 10.4103/1596-3519.59576.
In 2006, a qualitative, cost-free-to-patient eye care program took place in Owo, Nigeria. This study sought to identify factors that are of marketing importance in qualitative cost-free-to-patient eye care program.
A cross-sectional survey of postoperative patients using interviewer-administered questionnaire to probe into patient socio-demographic factors, source of awareness about the eye care program, initial perception of the program, assessment of the performance of eye care personnel and overall assessment of the eye care program was carried out. Comments of patients on problems encountered and suggestions from them for improvement were noted.
Ninety-nine patients comprising of 47 men and 52 women, with age range of 24 to 98 years, participated. Factors of marketing importance identified included publicity through people (46.5%), town criers (21.2%), radio (15.2%), churches (8.1%), mosques (5.1%) and banners (4.0%). Patients' assessment of the program was as follows: Service to the community (83%); excellent eye care team performance (80%); and overall program rating as follows: Very satisfactory (76%), satisfactory (22%). The remarkable problem was long waiting period (15.3%). Suggestions of the patients were as follows: Improve program sustainability (10.1%); increase eye care manpower (7.1%); and public support for the sponsor in order to continue with perceived laudable project 4 (4.0%).
Adequate publicity, patients' good perception, excellent eye care team performance and patients' overall satisfaction can create awareness about the need to avail of eye care services.
2006年，尼日利亚奥沃开展了一项针对患者免费的定性眼科护理项目。本研究旨在确定在针对患者免费的定性眼科护理项目中具有营销重要性的因素。
采用访谈式问卷调查对术后患者进行横断面调查，以探究患者的社会人口统计学因素、对眼科护理项目的知晓来源、对该项目的初始认知、对眼科护理人员表现的评估以及对眼科护理项目的总体评估。记录患者关于遇到的问题的评论以及他们提出的改进建议。
99名患者参与了研究，其中男性47名，女性52名，年龄在24岁至98岁之间。确定的具有营销重要性的因素包括人际宣传（46.5%）、公告员宣传（21.2%）、广播宣传（15.2%）、教堂宣传（8.1%）、清真寺宣传（5.1%）和横幅宣传（4.0%）。患者对该项目的评估如下：对社区的服务（83%）；眼科护理团队表现出色（80%）；总体项目评级如下：非常满意（76%），满意（22%）。突出问题是等待时间过长（15.3%）。患者的建议如下：提高项目可持续性（10.1%）；增加眼科护理人力（7.1%）；公众支持赞助商以继续开展这个值得称赞的项目（4.0%）。
充分的宣传、患者的良好认知、出色的眼科护理团队表现以及患者的总体满意度能够提高对获得眼科护理服务必要性的认识。
