Development of planning level transportation safety tools using Geographically Weighted Poisson Regression.

A common technique used for the calibration of collision prediction models is the Generalized Linear Modeling (GLM) procedure with the assumption of Negative Binomial or Poisson error distribution. In this technique, fixed coefficients that represent the average relationship between the dependent variable and each explanatory variable are estimated. However, the stationary relationship assumed may hide some important spatial factors of the number of collisions at a particular traffic analysis zone. Consequently, the accuracy of such models for explaining the relationship between the dependent variable and the explanatory variables may be suspected since collision frequency is likely influenced by many spatially defined factors such as land use, demographic characteristics, and traffic volume patterns. The primary objective of this study is to investigate the spatial variations in the relationship between the number of zonal collisions and potential transportation planning predictors, using the Geographically Weighted Poisson Regression modeling technique. The secondary objective is to build on knowledge comparing the accuracy of Geographically Weighted Poisson Regression models to that of Generalized Linear Models. The results show that the Geographically Weighted Poisson Regression models are useful for capturing spatially dependent relationships and generally perform better than the conventional Generalized Linear Models.