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本文引用的文献

1
Changing effects of direct-to-consumer broadcast drug advertising information sources on prescription drug requests.直接面向消费者的药品广告信息来源对处方药需求的变化影响。
Health Commun. 2009 Jun;24(4):361-76. doi: 10.1080/10410230902889480.
2
The role of direct-to-consumer advertising in shaping public opinion surrounding prescription drug use to treat depression or anxiety in youth.直接面向消费者的广告在塑造公众对使用处方药治疗青少年抑郁症或焦虑症的看法方面所起的作用。
J Health Commun. 2009 Apr-May;14(3):246-61. doi: 10.1080/10810730902805820.
3
Impact of direct-to-consumer advertising (DTCA) on patient health-related behaviors and issues.直接面向消费者的广告（DTCA）对患者健康相关行为及问题的影响。
Health Mark Q. 2009 Jan-Mar;26(1):42-55. doi: 10.1080/07359680802473521.
4
Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression: application of the availability heuristic.抗抑郁药直接面向消费者的广告与抑郁症患病率的社会认知：可得性启发法的应用
Health Commun. 2008 Nov;23(6):499-505. doi: 10.1080/10410230802342127.
5
A study of the web as DTC drug marketing agent.一项将网络作为直接面向消费者的药品营销媒介的研究。
J Med Syst. 2007 Dec;31(6):551-6. doi: 10.1007/s10916-007-9098-4.
6
A wonderful life or diarrhea and dry mouth? Policy issues of direct-to-consumer drug advertising on television.美好生活还是腹泻与口干？电视上直接面向消费者的药品广告的政策问题。
Health Commun. 2007;22(3):241-52. doi: 10.1080/10410230701626893.
7
Direct-to-consumer advertising of prescription drugs: balancing benefits and risks, and a way forward.处方药的直接面向消费者广告：权衡利弊及未来之路
Clin Pharmacol Ther. 2007 Oct;82(4):360-2. doi: 10.1038/sj.clpt.6100348.
8
Attitude toward direct-to-consumer advertising and drug inquiry intention: the moderating role of perceived knowledge.对直接面向消费者的广告的态度与药品询问意愿：感知知识的调节作用。
J Health Commun. 2007 Sep;12(6):567-80. doi: 10.1080/10810730701508633.
9
Benefiting from social capital in online support groups: an empirical study of cancer patients.在线支持小组中社会资本的益处：癌症患者的实证研究
Cyberpsychol Behav. 2007 Aug;10(4):587-90. doi: 10.1089/cpb.2007.9986.
10
A decade of direct-to-consumer advertising of prescription drugs.十年的处方药直接面向消费者的广告宣传。
N Engl J Med. 2007 Aug 16;357(7):673-81. doi: 10.1056/NEJMsa070502.

抗抑郁药广告是否能教育消费者，并促进抑郁症患者与医生之间的沟通？

Do antidepressant advertisements educate consumers and promote communication between patients with depression and their physicians?

机构信息

Department of Communication, University of California, Davis, CA 95616, USA.

出版信息

Patient Educ Couns. 2010 Nov;81(2):245-50. doi: 10.1016/j.pec.2010.01.014. Epub 2010 Feb 21.

DOI:10.1016/j.pec.2010.01.014
PMID:20176456
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC2891933/
Abstract

OBJECTIVE

To examine how online depression support group members respond to direct-to-consumer (DTC) antidepressant advertising.

METHODS

Survey of 148 depression forum members, administered via an online questionnaire.

RESULTS

Chronicity was high, as 79.1% had received a diagnosis of depression 3 or more years earlier. Respondents reported seeing advertisements for an average of 4.3 of seven brands investigated. A majority rated the information quality of these advertisements as "poor" or "fair." Attitudes toward antidepressant advertisements were neutral (mean: 2.96 on a five-point scale). More than half (52.4%) visited official websites provided in these advertisements, 39.9% had talked with a doctor after seeing an advertisement, 20.3% made an advertisement-induced prescription request, and 25.7% said these advertisements reminded them to take their antidepressants. Amount of attention given to these advertisements correlated positively with belief in the brain chemical imbalance causal model, but belief in this model did not predict prescription requests.

CONCLUSION

Awareness of DTC antidepressant advertisements is high among individuals with depression, but so is skepticism.

PRACTICE IMPLICATIONS

Among members of an online support group, these advertisements encourage patient-doctor dialogue, prescription requests, and adherence, but might also reduce the acceptability of psychotherapy and encourage doctor switching in a small number of patients.

摘要

目的

考察在线抑郁支持小组的成员对直接面向消费者（DTC）抗抑郁药广告的反应。

方法

通过在线问卷对 148 名抑郁论坛成员进行调查。

结果

慢性程度较高，79.1%的人在 3 年前被诊断出患有抑郁症。受访者报告平均看到了调查的七种品牌中的 4.3 种广告。大多数人认为这些广告的信息质量为“差”或“一般”。对抗抑郁药广告的态度为中性（五分制评分为 2.96）。超过一半（52.4%）访问了这些广告中提供的官方网站，39.9%在看到广告后与医生交谈过，20.3%提出了因广告而产生的处方请求，25.7%表示这些广告提醒他们服用抗抑郁药。对这些广告的关注程度与对大脑化学失衡因果模型的信任呈正相关，但对该模型的信任并不预测处方请求。

结论

抑郁患者对 DTC 抗抑郁药广告的意识较高，但也存在怀疑。

实践意义

在在线支持小组的成员中，这些广告鼓励医患对话、处方请求和遵医嘱，但也可能降低心理治疗的可接受性，并在少数患者中鼓励医生更换。