Université de Bretagne Sud, UFR LSHS, 4 rue Jean Zay, BP 92116, 56321 Lorient Cedex, France.
Percept Mot Skills. 2009 Dec;109(3):941-8. doi: 10.2466/pms.109.3.941-948.
To test the effect of women's hair color on the frequency of offering help, male (n = 1,508) and female (n = 892) French motorists were tested in a hitchhiking situation. Five 20- to 22- yr.-old female confederates wore a wig with blonde, brown, or black hair. Each confederate was instructed to stand by the side of a road frequented by hitchhikers and hold out her thumb to catch a ride. Blonde hair, compared with brown hair or black hair, was associated with a small but significantly larger number of male drivers who stopped to offer a ride (18 vs 14%). No difference was found for those with brown and black hair (14 and 13%, respectively). No effect of hair color was found for female drivers who stopped. The greater attractiveness associated with blonde hair for women appears to explain these data.
为了测试女性头发颜色对提供帮助频率的影响，在搭便车的情境下对 1508 名男性和 892 名女性法国司机进行了测试。五位 20 到 22 岁的女性同伙戴着金色、棕色或黑色的假发。每位同伙都被指示站在经常有搭便车者的路边，伸出拇指搭车。与棕色或黑色头发相比，金发与更多的男性司机停车提供搭车服务相关联（18%比 14%）。而棕色和黑色头发之间没有差异（分别为 14%和 13%）。对停车的女性司机没有发现头发颜色的影响。对于女性来说，与金发相关的更大吸引力似乎解释了这些数据。
