Sydney South West Area Health Service, New South Wales.
Health Promot Int. 2010 Jun;25(2):153-65. doi: 10.1093/heapro/daq009. Epub 2010 Feb 26.
Tobacco control is a health promotion priority, but there is limited evidence on the effectiveness of campaigns targeting culturally and linguistically diverse (CALD) populations. Being the largest population of non-English-speaking smokers residing in New South Wales (NSW), Australia, Arabic-speakers are a priority population for tobacco control. We report findings from baseline and post-intervention cross-sectional telephone surveys evaluating a comprehensive social marketing campaign (SMC) specifically targeting Arabic-speakers residing in south west Sydney, NSW. The project was associated with a decline in self-reported smoking prevalence from 26% at baseline to 20.7% at post (p < 0.05) and an increase in self-reported smoke-free households from 67.1% at baseline to 74.9% at post (p < 0.05). This paper contributes evidence that comprehensive SMCs targeting CALD populations can reduce smoking prevalence and influence smoking norms in CALD populations.
烟草控制是一项促进健康的优先事项，但针对文化和语言多样化（CALD）人群的活动的有效性证据有限。阿拉伯语使用者是澳大利亚新南威尔士州（NSW）居住的最大的非英语吸烟人群，是烟草控制的重点人群。我们报告了基线和干预后横断面电话调查的结果，这些调查评估了一项专门针对居住在新南威尔士州西南部悉尼西南部的阿拉伯语使用者的综合社会营销活动（SMC）。该项目与自报吸烟率的下降有关，从基线时的 26%降至干预后的 20.7%（p < 0.05），以及自报无烟家庭的比例从基线时的 67.1%增加到干预后的 74.9%（p < 0.05）。本文提供了证据表明，针对 CALD 人群的综合 SMC 可以降低吸烟率，并影响 CALD 人群的吸烟规范。
