直接面向消费者的处方药广告：历史、监管及问题

Direct-to-consumer prescription drug advertising: history, regulation, and issues.

作者信息

Huh Jisu, DeLorme Denise E, Reid Leonard N, An Soontae

机构信息

School of Journalism and Mass Communication, University of Minnesota, USA.

出版信息

Minn Med. 2010 Mar;93(3):50-2.

PMID:20429178

Abstract

Direct-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.

摘要

直接面向消费者的广告改变了美国处方药的营销方式。本文追溯了处方药和非处方药直接面向消费者广告的历史，并描述了药品广告是如何受到监管以及由谁监管的。它还讨论了围绕处方药直接面向消费者营销的争议。