Valentino C L, Kenny D J
Department of Dentistry, Hospital for Sick Children, Toronto.
J Can Dent Assoc. 1991 Apr;57(4):313-5.
As E.S. Woodlard Jr., Chairman of Du Pont states, "Continuous improvement is vitally important in today's environment. The world is full of savvy, agile competitors who know quality makes a difference." Dentists are part of the health care industry and compete for their patients' discretionary dollars. Careful attention to the development of an integrated RM/QA program for their dental offices is one means of ethical marketing for patient satisfaction. Lessons from the competitive hospitals in the United States and current practices of successful service industries should form part of the framework of the QA component of a practice. A marketing plan is good sense in today's turbulent economic environment and ethical marketing will make the risky "selling" of dental treatment unnecessary.
正如杜邦公司董事长小E.S. 伍德拉德所说：“在当今环境下，持续改进至关重要。世界上到处都是精明、敏捷的竞争对手，他们深知质量至关重要。”牙医是医疗保健行业的一部分，他们要争夺患者可自由支配的资金。认真关注为其牙科诊所制定综合风险管理/质量保证计划，是实现患者满意度的一种道德营销方式。美国竞争激烈的医院的经验教训以及成功服务行业的现行做法，应成为诊所质量保证部分框架的一部分。在当今动荡的经济环境中，制定营销计划是明智之举，而道德营销将使冒险“推销”牙科治疗变得不必要。
