Home health company Gentiva Health Services' proposed purchase of hospice provider Odyssey HealthCare highlights the growing movement of for-profit companies into the hospice sector. The deal is a "perfect marriage" for both, says Donald Schumacher, left, of the National Hospice and Palliative Care Organization. "It is a part of what we'll be seeing in our industry more and more--organizations joining forces as they build their footprint in the home health and hospice world".