Ethics: an essential dimension of soliciting philanthropic gifts from donors.

Obstetrics and gynecology continues to experience fiscal pressures that challenge its core missions. In such an increasingly economically unforgiving environment, philanthropy will become a major source of revenue. This article provides ethical guidance for seeking philanthropic gifts by translating ethical theory into practice. The basis for this guidance is an account of the ethics of philanthropy that identifies both its consequentialist and deontologic components and shows their relevance to the ethical significance of donors' motivations and directiveness. The prevention of abuse of vulnerable donors and of distortions of the physician-patient relationship is emphasized. Ethics is an essential component of the responsible solicitation of philanthropic support from donors.