Object-based auditory facilitation of visual search for pictures and words with frequent and rare targets.

Auditory and visual processes demonstrably enhance each other based on spatial and temporal coincidence. Our recent results on visual search have shown that auditory signals also enhance visual salience of specific objects based on multimodal experience. For example, we tend to see an object (e.g., a cat) and simultaneously hear its characteristic sound (e.g., "meow"), to name an object when we see it, and to vocalize a word when we read it, but we do not tend to see a word (e.g., cat) and simultaneously hear the characteristic sound (e.g., "meow") of the named object. If auditory-visual enhancements occur based on this pattern of experiential associations, playing a characteristic sound (e.g., "meow") should facilitate visual search for the corresponding object (e.g., an image of a cat), hearing a name should facilitate visual search for both the corresponding object and corresponding word, but playing a characteristic sound should not facilitate visual search for the name of the corresponding object. Our present and prior results together confirmed these experiential association predictions. We also recently showed that the underlying object-based auditory-visual interactions occur rapidly (within 220ms) and guide initial saccades towards target objects. If object-based auditory-visual enhancements are automatic and persistent, an interesting application would be to use characteristic sounds to facilitate visual search when targets are rare, such as during baggage screening. Our participants searched for a gun among other objects when a gun was presented on only 10% of the trials. The search time was speeded when a gun sound was played on every trial (primarily on gun-absent trials); importantly, playing gun sounds facilitated both gun-present and gun-absent responses, suggesting that object-based auditory-visual enhancements persistently increase the detectability of guns rather than simply biasing gun-present responses. Thus, object-based auditory-visual interactions that derive from experiential associations rapidly and persistently increase visual salience of corresponding objects.