Department of Basic Psychological Research, School of Psychology, University of Vienna, Austria.
Percept Mot Skills. 2010 Jun;110(3 Pt 2):1089-97. doi: 10.2466/pms.110.C.1089-1097.
People like letters matching their own first and last name initials more than nonname letters. This name-letter effect has also been found for brands, i.e., people like brands resembling their own name letters (initial or first three). This has been termed name-letter branding effect. In the present study of 199 participants, ages 12 to 79 years, this name-letter branding effect was found for a modified design (1) using real products, (2) concentrating on product names rather than brand names, (3) using five different products for each letter of the Roman alphabet, (4) asking for the buying probability, and (5) using recently introduced algorithms, controlling for individual response tendencies (i.e., liking all letters more or less) and general normative popularity of particular letters (i.e., some letters are generally preferred more than other letters).
人们更喜欢与自己姓名首字母匹配的字母，而不是非姓名字母。这种姓名首字母效应也适用于品牌，即人们喜欢与自己姓名字母（首字母或前三个字母）相似的品牌。这被称为姓名首字母品牌效应。在本研究中，共有 199 名参与者，年龄在 12 岁至 79 岁之间，使用经过修改的设计（1）使用真实产品，（2）专注于产品名称而不是品牌名称，（3）使用每个罗马字母的五个不同产品，（4）询问购买概率，以及（5）使用最近引入的算法，控制个体反应倾向（即或多或少地喜欢所有字母）和特定字母的一般规范流行度（即，某些字母通常比其他字母更受欢迎），发现了这种姓名首字母品牌效应。
