Soh G
Department of Preventive Dentistry, National University of Singapore.
Singapore Dent J. 1990 Dec;15(1):20-2.
Dental advertising has long been considered an anathema by the dental profession. However, in recent years, legalisation of dental advertising in the United States and later, Britain, introduced a new dimension into dental advertising. Professional organisations which decided on institutional advertising had reported impressive returns. The benefits and shortcomings of institutional advertising are discussed.
长期以来，牙科广告一直被牙科行业视为令人厌恶之物。然而，近年来，美国以及后来英国的牙科广告合法化给牙科广告带来了新的局面。那些决定进行机构广告宣传的专业组织报告称回报率令人印象深刻。本文将讨论机构广告的利弊。
