Xinjiang Institute of Ecology and Geography, Chinese Academy of Science, 818 South Beijing Road, Urumqi 830011, China.
Environ Monit Assess. 2011 Sep;180(1-4):451-9. doi: 10.1007/s10661-010-1798-4. Epub 2010 Nov 25.
The primary objective of this study is to estimate publics' willingness to pay (WTP) for environment conservation and analyze factors influencing WTP. A questionnaire survey based on the contingent valuation method (CVM) was carried out at Kanas Nature Reserve, Xinjiang, China. Seventy-three percent of the 412 respondents were willing to pay at different levels, and the mean WTP value was RMB 54.60 ($8.03). The results of this survey struck an optimistic note that publics were willing to contribute to improve environmental quality. Logistic regression analysis was employed to compare the characteristics of those who were and were not willing to pay. Chi-square tests were administered to identify the relationships between various explanatory factors and WTP. Conclusions and implications of the empirical study can be provided to policy makers and site managers. In a wider sense, the findings of this study should make a good contribution to the literature related to WTP for environment conservation of natural attractions.
本研究的主要目的是估算公众对环境保护的支付意愿（WTP），并分析影响 WTP 的因素。本研究采用基于条件价值评估法（CVM）的问卷调查法，在中国新疆喀纳斯自然保护区进行了调查。在 412 名受访者中，有 73%的人愿意在不同水平上支付，平均支付意愿值为 54.60 元人民币（8.03 美元）。调查结果表明，公众愿意为改善环境质量做出贡献，这是一个乐观的信号。本研究采用逻辑回归分析比较了愿意支付和不愿意支付的受访者的特征。通过卡方检验确定了各种解释因素与 WTP 之间的关系。研究结果可以为政策制定者和景区管理者提供结论和启示。从更广泛的意义上讲，本研究的发现应该对自然景点环境保护的 WTP 相关文献做出很好的贡献。
