Familiarity and organization of category terms in semantic memory.

In order to determine production frequencies for various category terms, 219 college students were asked to generate category terms (e.g. Automobiles, Vegetables, Relatives) during a 4-rain period. The production frequency (i.e., the number of subjects who listed a particular term) for a given category term may be considered as reflecting the familiarity or amount of usage of that category term, and, as such, should be of value to memory researchers in designing experiments. Additionally, examination of the order in which terms were produced showed that subjects "clustered" related category terms, (e.g., "Countries" and "States" were often produced successively). This clustering of category terrms is supportive of the hypothesis that categories are organized in semantic memory in some kind of higher order structure.