School of Journalism and Mass Communication, University of Minnesota, Minneapolis, Minnesota, USA.
J Health Commun. 2011 Jul;16(6):595-606. doi: 10.1080/10810730.2011.551991. Epub 2011 May 24.
This study tests implications of different time specifications in behavioral definitions as used in belief-elicitation research. Using construal level theory and the theory of planned behavior as complementary frameworks, the authors examined temporal frame effects on beliefs about eating fruits and vegetables and beliefs about condom use generated in a belief-elicitation study. Consistent with propositions from construal level theory, the authors found that temporal perspective (performing the behavior tomorrow, in 3 months, in 6 months, or in 5 years) affects the type of salient behavioral beliefs, such that individuals generate more feasibility (efficacy) beliefs when thinking about proximal behaviors, but more desirability (attitudinal and normative) beliefs when the behavior in question is distal. The authors' results indicate the importance of time frame in behavioral definitions in belief-elicitation research.
本研究检验了在信仰启发研究中使用的行为定义中不同时间规范的含义。本研究使用构念水平理论和计划行为理论作为互补框架，考察了时间框架对在信仰启发研究中产生的关于食用水果和蔬菜的信念和关于使用避孕套的信念的影响。与构念水平理论的观点一致，本研究发现，时间视角（明天、3 个月后、6 个月后或 5 年后执行行为）影响突出的行为信念的类型，例如，当个体思考近期行为时，会产生更多的可行性（功效）信念，但当涉及到远期行为时，会产生更多的愿望（态度和规范）信念。本研究结果表明，在信仰启发研究中，行为定义中的时间框架的重要性。
