St John Burton, Pitts Margaret, Tufts Kimberly Adams
Department of Communication and Theatre Arts, Old Dominion University, Norfolk, VA 23529, USA.
Commun Med. 2010;7(1):75-84. doi: 10.1558/cam.v7i1.75.
In 2007, Virginia became the first state in the US to mandate the human papillomavirus (HPV) vaccine. In 2009, the mandate required that parents of girls entering sixth grade (ages 11-12) vaccinate their daughters or sign the 'opt-out' waiver. This investigation is the first to explore how both the news media and parents framed and responded to the newly-mandated HPV vaccine. This research reveals disjoints between news media framing and parental framing. Implications of these gaps for parental healthcare decision-making are addressed and suggestions are offered for constructing a more dialogic, community-based approach that can increase health literacy regarding the HPV vaccine.
2007年，弗吉尼亚州成为美国首个强制要求接种人乳头瘤病毒（HPV）疫苗的州。2009年，这一强制要求规定，进入六年级（11至12岁）的女孩的父母必须为其女儿接种疫苗，或签署“豁免”弃权书。这项调查首次探讨了新闻媒体和家长如何构建并应对新强制要求接种的HPV疫苗。该研究揭示了新闻媒体的构建方式与家长的构建方式之间的脱节。文中讨论了这些差距对家长医疗保健决策的影响，并提出了建议，以构建一种更具对话性、基于社区的方法，从而提高关于HPV疫苗的健康素养。
