Department of Developmental Psychology and Socialization, University of Padova, Italy.
J Soc Psychol. 2011 Mar-Apr;151(2):162-79. doi: 10.1080/00224540903510829.
The present work directly tests the persuasive potential of emotions in political slogans. Previous research that distinguished emotions on the human dimension found that individuals conform differently to the opinion of members of the in-group or the out-group when these targets expressed themselves in terms of uniquely human emotions (Vaes, Paladino, Castelli, Leyens, & Giovanazzi, 2003). In line with these findings, the present experiment tested the hypothesis that political slogans that express a uniquely human emotion and that are associated with the campaign of a political candidate who has the same political affiliation as participants (i.e., in-group) will induce more conformity reactions than a candidate of the opposing coalition (i.e., out-group) who presents similar kinds of slogans. Results confirmed this hypothesis on a subtle conformity measure and are discussed as a consequence of an infrahumanization process. Finally, possible applications of the presented findings and new avenues for future research are proposed.
本研究旨在直接检验情感在政治口号中的说服潜力。先前的研究区分了人类维度上的情感，发现当目标群体用独特的人类情感来表达自己的观点时，个体会以不同的方式认同内群体或外群体成员的观点（Vaes、Paladino、Castelli、Leyens 和 Giovanazzi，2003）。根据这些发现，本实验检验了这样一个假设：表达独特人类情感并与与参与者具有相同政治立场的政治候选人的竞选活动相关的政治口号（即内群体）将比提出类似口号的对立联盟候选人（即外群体）引发更多的一致性反应。结果在一个微妙的一致性衡量标准上证实了这一假设，并被讨论为一种次人类化过程的结果。最后，提出了所提出的研究结果的可能应用和未来研究的新途径。
