School of Psychology, The University of Queensland, St Lucia, Qld 4072, Australia.
Body Image. 2011 Jun;8(3):259-66. doi: 10.1016/j.bodyim.2011.03.003. Epub 2011 May 10.
While governments have called for greater body size diversity in media imagery to promote positive body image and prevent disordered eating, the fashion and advertising industries often argue that average-size models do not appeal to consumers. Focus groups were conducted with 76 young Australian women and men to provide a previously neglected consumer perspective on this debate. Thematic analysis identified dissatisfaction with the restricted range of body sizes, and the objectification of women, in media imagery. Participants indicated a desire for change and positive reactions to average-size models in advertising, but also suggested barriers to their increased use, including concerns about the promotion of obesity. The results suggest that there is some consumer support for increased body size diversity in media imagery. Consumer and industry barriers, however, will need to be addressed in the future if this is to be an effective public health intervention to promote positive body image.
虽然政府呼吁在媒体形象中增加更多体型多样性，以促进积极的身体形象并防止饮食失调，但时尚和广告行业经常认为平均体型模特对消费者没有吸引力。研究小组对 76 名澳大利亚年轻男女进行了焦点小组讨论，从消费者的角度为这场争论提供了一个被忽视的视角。主题分析确定了对媒体形象中身体尺寸受限和女性物化的不满。参与者表示希望改变这种状况，并对广告中的平均体型模特做出积极反应，但也提出了增加使用平均体型模特的障碍，包括对肥胖宣传的担忧。研究结果表明，消费者支持在媒体形象中增加体型多样性。然而，如果这是促进积极身体形象的有效公共卫生干预措施，那么未来还需要解决消费者和行业的障碍。
