School of Human Evolution and Social Change, Arizona State University, Tempe, Arizona, USA.
Med Anthropol. 2011 May;30(3):295-318. doi: 10.1080/01459740.2011.560584.
Focus groups provide a source of data that highlight community ideas on a topic of interest. How interview data will be utilized varies by project. With this in mind, we identify ways that focus group data from a particular population (Native American) articulate a health issue of individual tribal concern (alcohol consumption). Taking our analytic framework from linguistics, one of the four fields of inquiry in anthropology, we examine format ties and the performance of humor as stylistic features of tribal focus groups and illustrate how linguistic devices can be used in analyzing aspects of adolescent and adult drinking. Focus group data require systematic review and analysis to identify useful findings that can lead to inquiry points to initiate collaborative work with local experts before the data can be developed and configured into effective program initiatives.
焦点小组提供了一种数据来源，可以突出社区对感兴趣主题的想法。访谈数据的使用方式因项目而异。考虑到这一点，我们确定了如何从特定人群（美洲原住民）的焦点小组数据中表达个人部落关注的健康问题（饮酒）。我们从语言学的分析框架中汲取灵感，语言学是人类学的四个研究领域之一，我们研究了格式联系和幽默的表现，将其作为部落焦点小组的文体特征，并说明了语言手段如何用于分析青少年和成人饮酒的各个方面。焦点小组数据需要进行系统的审查和分析，以确定有用的发现，这些发现可以为与当地专家合作提供切入点，以便在将数据开发和配置为有效的计划倡议之前进行研究。
