Université du Québec a Montréal.
Public Underst Sci. 2011 Mar;20(2):270-86. doi: 10.1177/0963662510363379.
Outbreaks of foodborne illness generally receive abundant print media coverage. However, the framing of outbreaks and representations of foodborne pathogens in the media discourse are not necessarily homogeneous. Drawing on previous research on media coverage of emerging diseases and on the conceptual tools of framing theory, this paper explores the diversity of frames and representations used in the media coverage of two listeriosis outbreaks that occurred in Canada in fall 2008. In the dominant war against microbes frame, microbes are portrayed as posing serious risks that call for stringent control measures. This frame coexists with other frames which rather emphasize economic, ecosystem or nutrition issues and which are supported by representations of microbial risks that either mitigate these risks, present them as inevitable or as less serious than others. The implications of these observations for the public understanding of foodborne microbial risks are discussed.
食源性疾病疫情通常会受到大量平面媒体的关注。然而，疫情的框架和媒体话语中食源性病原体的呈现并不一定是统一的。本文借鉴了关于新兴疾病媒体报道的先前研究和框架理论的概念工具，探讨了 2008 年秋季在加拿大发生的两起李斯特菌疫情的媒体报道中使用的多样性框架和呈现方式。在对抗微生物的主导战争框架中，微生物被描绘成严重威胁，需要采取严格的控制措施。这个框架与其他框架共存，这些框架更加强调经济、生态或营养问题，并通过减轻这些风险、将其呈现为不可避免或不如其他风险严重的微生物风险呈现来支持这些框架。这些观察结果对公众理解食源性微生物风险的意义进行了讨论。
