Corporate objectives and the planning process.

The embodiment of corporate objectives in a workable planning process enables all employees to develop an identity larger than themselves. This results in a more cohesive body and makes it easier to implement the organization's strategy and mission. The senior executives at University Hospital have a long history with the organization and therefore know it well. Whether the new process makes planning more coordinated and comprehensive will be measured by both the subjective and the objective assessment of these executives.