College of Psychology, Illinois Institute of Technology, 3424 South State St., Chicago, IL 60616, USA.
Psychiatr Serv. 2011 Aug;62(8):824-6. doi: 10.1176/ps.62.8.pss6208_0824.
This column describes strategic stigma change (SSC), which comprises five principles and corresponding practices developed as a best practice to erase prejudice and discrimination associated with mental illness and promote affirming behaviors and social inclusion. SSC principles represent more than ten years of insights from the National Consortium on Stigma and Empowerment. The principles, which are centered on consumer contact that is targeted, local, credible, and continuous, were developed to inform the growth of large-scale social marketing campaigns supported by governments and nongovernmental organizations. Future social marketing efforts to address stigma and the need for evidence to determine SSC's penetration and impact are also discussed.
本专栏介绍了战略污名改变（SSC），它包括五个原则和相应的实践，作为消除与精神疾病相关的偏见和歧视、促进肯定行为和社会包容的最佳实践而发展。SSC 原则代表了国家污名和赋权联盟十余年的见解。这些原则以有针对性、本地化、可信和持续的消费者接触为中心，旨在为政府和非政府组织支持的大规模社会营销活动的发展提供信息。本文还讨论了未来解决污名问题的社会营销工作以及确定 SSC 的渗透和影响所需的证据。
