CIRM, 210 King Street, San Francisco, CA 94107, USA.
Regen Med. 2011 Nov;6(6 Suppl):121-4. doi: 10.2217/rme.11.82.
Research suggests that the representation of scientific and medical issues in the traditional media such as newspapers, TV and radio is an important determinant of public opinion and related public policy outcomes, particularly with regard to attitudes toward stem cell research. With the emergence of social media, the discursive space around public policy issues has expanded to include a new demographic of media consumer who is directly involved in political action. However, little is known about the influence of social media on scientific public policy conversations. We analyzed Twitter posts on two topics relating to stem cell science and policy according to the originator and tone of the tweet, and whether the tweet was intended to be neutral or to further a stated policy position. This analysis provides a means for clarifying the role of social media in influencing public opinion of policy issues such as stem cell research and offers organizations a better understanding of how to more effectively apply social media to advancing their stem cell policy positions.
研究表明，传统媒体（如报纸、电视和广播）对科学和医学问题的呈现是公众舆论和相关公共政策结果的一个重要决定因素，尤其是在对待干细胞研究的态度方面。随着社交媒体的出现，公共政策问题的话语空间已经扩大到包括一个新的媒体消费者群体，他们直接参与政治行动。然而，对于社交媒体对科学公共政策对话的影响，人们知之甚少。我们根据推文的发起者和语气，以及推文是否旨在保持中立或进一步表达既定的政策立场，对与干细胞科学和政策相关的两条推文进行了分析。这项分析为澄清社交媒体在影响公众对干细胞研究等政策问题的看法方面的作用提供了一种手段，并为组织提供了更好的理解，以便更有效地利用社交媒体来推进其干细胞政策立场。
