William Allen White School of Journalism and Mass Communications, University of Kansas, Lawrence, Kansas 66045-7575, USA.
J Homosex. 2011;58(10):1391-408. doi: 10.1080/00918369.2011.614906.
Using a survey of more than 5,000 American consumers, this study examines connections between attitudes toward same-sex marriage and media consumption. A positive attitude is predicted by being liberal and less religious, supporting gender and racial equality, willing to try anything once, considering television the primary form of entertainment, watching political talk shows, and reading blogs. The theoretical and methodological contributions and real-world implications of these findings are discussed.
本研究通过对超过 5000 名美国消费者的调查，考察了人们对同性婚姻的态度与媒体消费之间的联系。研究结果表明，持自由派和宗教观念较弱、支持性别和种族平等、愿意尝试任何新事物、将电视视为主要娱乐形式、观看政治脱口秀节目以及阅读博客的人，对同性婚姻的态度更为积极。本文讨论了这些发现的理论和方法学贡献及其对现实世界的影响。
