Masser Barbara M, White Katherine M, Hamilton Kyra, McKimmie Blake M
School of Psychology, The University of Queensland, St Lucia, Qld 4072, Australia.
Transfus Apher Sci. 2012 Feb;46(1):47-52. doi: 10.1016/j.transci.2011.11.001. Epub 2011 Dec 3.
Using a Theory of Planned Behavior (TPB) framework the current study explored the beliefs of current blood donors (N=172) about donating during a low and high-risk phase of a potential avian influenza outbreak. While the majority of behavioral, normative, and control beliefs identified in preliminary research differed as a function of donors' intentions to donate during both phases of an avian influenza outbreak, regression analyses suggested that the targeting of different specific beliefs during each phase of an outbreak would yield most benefit in bolstering donors' intentions to remain donating. The findings provide insight in how to best motivate donors in different phases of an avian influenza outbreak.
本研究运用计划行为理论(TPB)框架,探讨了当前献血者(N = 172)在潜在禽流感爆发的低风险和高风险阶段进行献血的信念。虽然初步研究中确定的大多数行为、规范和控制信念因献血者在禽流感爆发两个阶段的献血意愿而异,但回归分析表明,在爆发的每个阶段针对不同的特定信念将最有助于增强献血者继续献血的意愿。这些发现为如何在禽流感爆发的不同阶段最好地激励献血者提供了见解。