Fitzpatrick William G, Renshaw John, Batchelor Paul
Senior House Officer, Orthodontic Department, Hull Royal Infirmary, Hull, UK.
Prim Dent Care. 2012 Jan;19(1):29-33. doi: 10.1308/135576112798990818.
This brief paper explains why the art of negotiation has become far more important for general dental practitioners. It explains that negotiations take place with patients, with practice staff, and with funding agencies such as Primary Care Trusts. It sets out the principles for successful negotiation and gives two examples of how they can be applied. It concludes that negotiation is a skill that can be learned and that it will be a key skill as the profession faces future challenges.
这篇短文解释了为何谈判艺术对普通牙科医生而言变得重要得多。文中指出，谈判涉及与患者、诊所员工以及诸如初级保健信托基金等资助机构进行。文章阐述了成功谈判的原则，并给出了两个如何应用这些原则的例子。文章得出结论，谈判是一项可以习得的技能，并且随着该行业面临未来挑战，它将成为一项关键技能。
