Koch Klaus
Institut für Qualität und Wirtschaftlichkeit im Gesundheitswesen, Köln.
Z Evid Fortbild Qual Gesundhwes. 2012;106(1):23-8. doi: 10.1016/j.zefq.2011.11.017. Epub 2012 Jan 2.
Journalistic reporting on medical topics is subject to the same basic quality requirements as "health information" in a stricter sense. The aim is to inform patients and the general public in an unbiased and understandable way. Using the example of reporting on individualized medicine, a concept is described of how statements on the benefit and harm of interventions can be distinguished and classified and their content assessed in journalistic research. The step-by-step analysis of statements on the benefit of (personalized) medicine and the comparison of these statements with scientific evidence will help to distinguish proven facts from uncertain predictions. Journalistic reporting is then required to ensure that the basic messages of the report comply with the quality of the scientific evidence and that uncertainties be presented adequately.
新闻媒体对医学话题的报道与更严格意义上的“健康信息”一样,都要遵循相同的基本质量要求。其目的是以公正且易懂的方式向患者和公众提供信息。以个性化医疗报道为例,阐述了一种在新闻调查中如何区分和分类干预措施利弊陈述并评估其内容的概念。对(个性化)医疗益处陈述的逐步分析以及将这些陈述与科学证据进行比较,将有助于区分已证实的事实与不确定的预测。随后要求新闻报道确保报道的基本信息符合科学证据的质量,并充分呈现不确定性。