Lancashire Business School, University of Central Lancashire, Preston, UK.
Br Dent J. 2012 Mar 9;212(5):213-7. doi: 10.1038/sj.bdj.2012.177.
This paper explores the entrepreneurial role of dentists in primary care dentistry. It reviews the changing context of dentistry, not least the reforms being introduced by the health and social care bill. It suggests that this new context will reinforce the need to consider the business side of dental practice, in particular, the importance of quality, creativity and innovation, alongside the importance of meeting the needs of patients. An entrepreneurial approach will be required in order to sustain dental practice in an increasingly competitive environment.
本文探讨了牙医在初级保健牙科中的创业角色。它回顾了牙科领域不断变化的背景，尤其是健康和社会保健法案所带来的改革。它表明，这种新的背景将加强对牙科实践的商业方面的考虑，特别是质量、创造力和创新的重要性，以及满足患者需求的重要性。为了在竞争日益激烈的环境中维持牙科实践，需要采取创业方法。
